Producer Recruiting

Based on the last twenty years of insurance industry data:

LONGEVITY

• 30% of new agents leave in their first 90 days.
• 90% of new agents quit the business within the first year.
• 95% of agents quit the business within five years.

PRODUCTIVITY

$150,000 - Average annual premium production for entry-level producers.

$375,000 - Average annual premium production for average producers.

$900,000 - Average annual premium production for Top 20% producers.

*Combined Personal & Commercial Lines Producers (U.S. averages)

COST of One Bad Producer Hire

The average cost of hiring one bad producer is $75,000.

🧮 Final Calculation:

To hire one producer who meets both criteria:

• Probability of a producer staying 5+ years = 5%
• Probability of a producer being in the top 20% = 20%

Combined probability of hiring a top producer: 5% x 20% = 1%

Therefore, if you're an average agency:

You need to hire 100 producers to expect ONE producer who:

• Stays longer than 5 years, AND
• Becomes a top 20% performer
• 📉 99 will likely either quit or underperform.
• The average cost of a bad hire is $75,000

💸 Cost of Poor Hiring Practices:

The average agency would spend $7.425 million on bad producer hires before landing just one great producer.

The VALUE of utilizing our Producer Recruiting Process:

• You'll have a tool that's 72% predictive in selecting top-half-performing salespeople (we have 35 years of proof) and 100% predictive in identifying bottom-half performers!
• You won't be wondering why you can't seem to find the right producers because we'll teach you how to write the proper job ad.
• You'll never waste time reviewing “enhanced” resumes from producer candidates who'll never live up to their embellished accomplishments.
• You'll have fully written templates for each phone screening, email, and job board message you'll ever need to send to a candidate or potential producer hire (emails, LinkedIn, Zip, Indeed, etc.).
• You'll have an updated and comprehensive interview question guide that gives you specific questions to ask about their specific Sales DNA hindrances.
• You won't be hoodwinked by producer candidates who'll do a better job selling you why they should be hired than they'll be at selling insurance.
• You won't spend $7.425 million!

Three Recommendations

Our process will produce three distinct recommendations for the next steps in the interview process for all producer candidates.

Recommended: The candidate meets both OUR criteria AND YOUR criteria.

Worthy of Consideration: The candidate is on the cusp between Recommended and Not Recommended and meets only ONE of the two criteria.

Not Recommended: The candidate FAILED to MEET OUR criteria AND YOUR criteria for success in this specific role.

RECOMMENDED (these hires become top-half performers 72% of the time)!

Worthy of Consideration (these are hit or miss candidates).

NOT RECOMMENDED (these candidates FAIL 100% of the time and will cost you millions)!

What's Included:

Should you decide to engage us to help you find your next top producer, your entire staff (anyone who touches the hiring process) will receive a comprehensive and proven process to help you find the ideal producers you're looking for.

Our process includes the following:

• How to write a proper job ad to increase responses & attract better candidates.
• How to customize our Sales Candidate DNA Test for your exact producer role.
• How to deliver an engaging welcome video during the application process.
• How to evaluate and vet quality candidates without having to review a resume.
• How to ask relevant and appropriate interview questions.
• How to communicate with applicants before and after the interview.
• How to mitigate interview biases in the hiring process.
• Includes UNLIMITED use of Sales DNA Tests!

Investment: $9,000 for one new producer hire and $2,000 for each additional hire (normally $10,000 for one new hire and $2,500 for each additional hire)

If you haven't done the math, this is less than $7.425 million! 😜